BMW copyrights Legal notice

BMW Group appreciates your interest in its products and your visit to this website.


Data protection.

Our websites are maintained in different countries around the world and are intended for visitors from those countries. If you give us personal information, that information will be stored and used in accordance with the laws of the country in which the website is maintained. You should look for specific privacy information on the respective websites.

Copyrights

© Copyright BMW AG, Munich, Germany. All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the BMW Group websites are all subject to copyright and other intellectual property protection.
These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some BMW websites may contain images whose copyrights are attributable to third parties. “Terms and conditions:”

Licenses

The BMW Group has sought to achieve an innovative and informative website. However, you also need to understand that the BMW Group must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no license to use the intellectual property of BMW Group companies or the intellectual property of third parties has been granted by this website.

Trademarks

Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW AG, including marks, model names, logos, and emblems.

Warranties, liability

The information on this website is provided “as is” and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. BMW AG is not the originator of the content submitted by third parties to this website, and while it does attempt to monitor its contents, it takes no responsibility for the postings and discussions that are published by third parties or the accuracy or opinions of such postings and discussions. In no event shall BMW AG be liable to any person for any special, indirect or consequential damages relating to this material. BMW AG is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.

Film and image rights on events

We kindly advise you that there are photographers and film crews on all BMW Motorrad events and festivals. By accessing the fairgrounds, you expressly and irrevocably grant to BMW Motorrad and the event organizers, as well as all other parties involved in the making of media material, the right to be photographed/ video-taped/ filmed/voice-recorded and the images to be used in all forms and media including composite or modified representations for all purposes that are associated with the event (especially in the form of voice recordings and photographs as well as photographs in a digital format, e.g. via internet).

BMW Cookie Policy

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Using First-party cookies

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies). The following table provides examples of BMW First-party cookies used on this website:

First Party Cookie: Bw
Function: Delivers multimedia content according to the user's technical requirements.
Cookie Lifetime: Session
Category: Functionality
First Party Cookie: mobile
Function: This cookie will detect your mobile device to forward you to the appropriate App download page.
Cookie Lifetime: 2 days
Category: Strictly necessary
First Party Cookie: visitorID
Function: This cookie provides tracking data and helps with personalisation.
Cookie Lifetime: 4 years
Category: Performance and targeting
First Party Cookie: FScomponent
Function: Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registra tion form for MyBMW and for contact requests (e.g. brochure and test drive requests).
Cookie Lifetime: Session
Category: Functionality
First Party Cookie: SMSESSION
Function: This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering person alised information).
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: LOGGEDIN
Function: This session cookie is used when logging into MyBMW, so that he/she remains logged in while accessing different pages of the BMW website.
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: JSESSIONID
Function: This session cookie indicates that you are actively using the site. This indi cates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
Cookie Lifetime: Session
Category: Strictly necessary
First Party Cookie: CookieDisclaimer
Function: This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
Cookie Lifetime: Permanent
Category: Strictly necessary
First Party Cookie: usy46gabsosd
Function: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Cookie Lifetime: Session
Category: Performance
First Party Cookie: bmwcsaDBID bmwcsauvt
Function: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Cookie Lifetime: 5 years
Category: Performance
First Party Cookie: evo5_popin_instance
Description (IgnONE) Prevents an interaction from reoccurring for visitors not accepting 3rd party cookies.
Expiry 6 months
Category Marketing cookies

Using Third-party cookies on this website

BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These Third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those Third-party providers if you need more information about how they use cookies. If you do not want to authorize cookies, then you can always disable them in your browser.

Third Party Cookie: st_input
Function: System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load balancer (ALB) during the session.
Cookie Lifetime: 5 years
Category: Performance
Third Party Cookie: Google+ Plugin
Function: Transmission of data for "Google+" plugin.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: Facebook Plugin
Function: Transmission of data for "Like" plugin.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: WT_FPC
Function: These third party cookies are used to perform WebTrends tracking services.
Cookie Lifetime: Session
Category: Targeting/Advertising
Third Party Cookie: u
Description (IgnONE) Stores the user unique GUIDE
Expiry 13 months
Category Marketing cookies
Third Party Cookie: evo5
Description (IgnONE) Display user profile/interest
Expiry 6 months
Category Marketing cookies
Third Party Cookie: dct_oba
Description (IgnONE) Display user profiles/interests on product level for Dynamic Creative.
Expiry 6 months
Category Marketing cookies
Third Party Cookie: EVO5_OPT
Description (IgnONE) Cookie that is dropped when the user opts out of either Netmining or IgnitionOne Display/DSP.
Expiry 6 months
Category Marketing cookies
Third Party Cookie: dsp_id
Description (IgnONE) Cross platform User ID Link
Expiry 6 months
Category Marketing cookies
Third Party Cookie: evo5_display
Description (IgnONE) Holds the number of impressions per campaign and is displayed in the Live Marketer exposure path.
Expiry 6 months
Category Marketing cookies
Third Party Cookie: evo5_BMWMC
Description (IgnONE) Client specific onsite cookies for each visited client.
Expiry 6 months
Category Marketing cookies
Third Party Cookie: evo5_BMWMC_popin
Description (IgnONE) Client specific onsite cookies for each triggered interaction.
Expiry 6 months
Category Marketing cookies

Categories of cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance
cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Cookies that are not subject to approval on this website

Essential cookies, also known as "strictly necessary" cookies, guarantee functions without which you cannot use this website as intended. These cookies are exclusively used by BMW and are therefore so-called “first party cookies”. They are only stored on your computer during the current browser session. For example, when you call up the vehicle configurator, strictly necessary cookies ensure that you see a version whose bandwidth-based data volume corresponds to the bandwidth of your internet connection. In addition, such cookies ensure a smooth switch from http to https, for example, guaranteeing compliance with elevated security requirements for data transfer. Last but not least, a cookie like this is also used to save your decision in relation to cookies on our website. Your approval is not absolutely necessary in order to use strictly necessary cookies. Strictly necessary cookies cannot be deactivated using a function on this page. In general it is possible to deactivate cookies in your browser at any time.

Cookies that are subject to approval on this website

Cookies that are not absolutely necessary in the strict legal sense fulfil important tasks. Without these cookies, functions that allow you to surf with comfort on our website, such as pre-completed forms, will no longer be available. The settings you make, such as language selection, cannot be saved and therefore have to be checked on every page. In addition, we no longer have the option of making you individually customised offers. These cookies are used by BMW and are known as first party cookies, but can also be used by third party providers.

Managing and deleting cookies

If you want to block or delete cookies, you can make these changes in the browser settings. To enable you to manage cookies, most browsers allow you to accept or reject all cookies or only to accept certain types of cookies. You can also decide that you want to be asked every time a website wishes to save a cookie. The procedures for managing and deleting cookies differ from browser-to-browser. To find out how to do this in a particular browser, you can use the integrated Help function in the browser or, alternatively, call http://www.aboutcookies.org. This contains a step-by-step explanation of how to manage and delete cookies in the most common browsers.