EXPERIENCES

Adventure is calling

Discover experiences
MAGAZINE

Every kilometer tells a story

Read the stories
MODELS

Built with character

Discover our models
CLOTHING

Designed for the moment

Discover BMW Motorrad Clothing

Immerse yourself in the Experience, be inspired by the #MakeLifeARide Spirit

This is where we express our passion for life with and on a bike. We showcase people who go the extra mile for this passion. And we also throw light on topics that convey an unadulterated love of motorcycling. The mantra: MAKE LIFE A RIDE. Are you ready?

Start the Experience

Tribute to a legend

The M RR Limited Edition Isle of Man TT
5 min

BMW Motorrad Vision K 18

Pure propulsion
6 min

WorldSBK Round 5: Another setback at Most

Petrucci injured after a highside at Most; van der Mark scores vital points
4 min

Rent A Ride

Rent your BMW Motorrad now at the location of your choice with Rent A Ride
1 min

BMW Motorrad presents the R 1300 R Superhooligan

A tribute to the 1976 victory in Daytona
5 min

Four million BMW motorbikes

A milestone for the Berlin plant
5 min

To the WorldSBK 2026 with Petrucci and Oliveira

The BMW Motorrad Motorsport factory team’s dynamic duo is ready for the WorldSBK 2026 season
5 min

Defending the title at the WSBK

BMW Motorrad remains the WorldSBK Champion with Toprak Razgatlıoğlu
5 min

BMW Motorrad Experiences

Unique tours, intensive training and inspiring events

Explore now

BMW Motorrad Motorsport

A global success story: immerse yourself in the ultimate racetrack experience.

Experience motorsport

My BMW Motorrad: Your digital garage

Make the most of useful services and features on the exclusive portal.

Register now
    Europe
    North & South America
    Asia & Pacific
    Africa
    Europe
    North & South America
    Asia & Pacific
    Africa
    Your region is not listed?Visit the international configurator
    spinner