BMW Motorrad riders can now access a special package, designed to direct motorcyclists to BMW Motorrad’s online community. The kit includes a specially-created video, a teaser with links and icons, aimed at getting riders to join the brand’s social networking phenomenon. The community itself launched last year and allows motorcycle riders to make both online and real-life connections. It can be used to enrich every aspect of life on two wheels, from planning tours to sharing favourite photos from the road.
The creation of the promotion package will raise awareness of the website, enabling more riders than ever to become part of the community. More members means more information to share and more people to interact with, leading to an improved service. The BMW Motorrad Community is open to all riders, from GS adventurers, to RR-riding would-be racers, to riders of all brands.
If you like the community you can download the package and integrate the teaser and icon into their own websites, providing a direct link to the community.
To download the pack and help promote the community, visit: here.
Within the BMW Motorrad Community site, TourFinder is one of the most exciting features. It can be used to organise tours of any length and distance and riding conditions can be adjusted to suit an individual’s motorcycle and ability level. In addition to building a route of your own, it is possible to view those contributed by other users – routes have been uploaded across Europe, as well as further afield.
Meet and Ride is another key area, which lets users find each other and organise a ride. Those looking for company can either set up a ride, which others can then join, or search for trips looking for members and take part.
My Profile section is an opportunity to share photos, videos, riding tips and more. A choice of privacy settings mean details are only shared with those the user chooses. Individuals can also join or create groups, manage a news feed, and, most importantly, create pages dedicated to your bike!
The Photos function can be used to browse others’ pictures of their bikes, trips and more, or to contribute images.
To view and join the community, visit :community.bmw-motorrad.com/de/.. The video introduction can be viewed here