published at 27.02.2015, 18:07
Heritage

BMW R nineT nets prestigious Gold at the German Design Award 2015

The BMW R nineT customisable roadster has been awarded a prestigious Gold at the German Design Award 2015, the international premier prize offered by the German Design Council. The award was presented to BMW Motorrad designers Harry Schmidt and Ulli Sengenberger at a lavish ceremony held at the Frankfurt fair “Ambiente” on Friday 13 February.

This award is big news in Germany, as the ‘nineT’ was not just competing against other brands of motorcycles for the top accolade, but also the entire automotive segment within the ‘Transportation and Public Space’ category. This includes cars, trains, trams, coaches, cycles and all manner of accessories and products linked to this important category. In 2014, it was the innovative BMW i3 electric car that won Gold, but this year it was the turn of the nineT to be honoured with this prestigious international prize for excellent product design.

The aim of the German Design Award is to identify, present and honour unique design trends, and its prizes go to those designers whose work is recognised as being pioneering in the German and international design landscape. The premium award successfully enhances the reputation of the winning design teams as well as the companies they represent, and substantially contributes to the overall success of a product, especially on the German market.

Interestingly, it's not the first time the ‘9T’ has been on the receiving end of such an award – far from it in fact. Last year, the successful oil/air-cooled boxer roadster designed for individual customisation collected an Automotive Brand Contest award, an iF design award, a prestigious Red Dot award and a Good Design award. Furthermore, various nineT project team members also collected awards for the motorcycle’s launch marketing artwork and also for the SOULFUEL brand movie that was specifically created as part of its worldwide market introduction.

Ever since the first news broke of the nineT’s imminent arrival in Motorrad showrooms, demand outstripped supply, with dealers receiving unprecedented levels of interest from potential customers. It’s not the most powerful, fastest, or expensive BMW bike in the current model range, but its combination of minimalist, purist design and numerous personalisation options – along with its high-tech modern engine and chassis – offer an unparalled riding experience on an impressive looking, head-turning motorcycle.

This was an opinion shared by the German Design Award 2015 jury members, who stated that: “The BMW R nineT is the first classic café racer by BMW Motorrad and a statement against anything quick and short-lived. The elegant motorcycle’s balanced proportions are the result of its boxer engine, compact fuel tank and slender rear, and certainly embody power and prowess. The central front feature is a round headlight that gives the bike a classic touch. The BMW R nineT can be customised in just a few steps. Lots of metal and exact finishing give it a high-end look, while the elaborate details testify to the care and precision taken by the craftsmen who build it. With the R nineT, BMW Motorrad has concentrated on the essentials and created a motorbike boasting impeccable craftsmanship so that riders can enjoy an unadulterated technological experience, lovingly made.”

Commenting on this latest award for the nineT, Head of BMW Motorrad Design Edgar Heinrich concluded that “We’re delighted that the BMW R nineT has won this award. For us this motorbike represents the perfect symbiosis of modern technology and high emotionality. What we have noticed is that customers from all factions, segments and age groups find the nineT fascinating. Nobody really needs a motorbike today, but more and more people want one. In a world of increasing digitalisation and networking we’re seeing a renaissance of ‘real’, and perhaps also ‘old’ values such as mechanics, purism and self-determination. It’s a longing for physical emotion, which no touch screen, virtual tool or app can offer. Riding a motorbike like the nineT means experiencing the world with all your senses.”