They came, they saw and they partied in their thousands at the Pure&Crafted on August 28th and 29th in the German capital, where this new festival presented by BMW Motorrad celebrated a successful debut in a sold-out ‘Postbahnhof’ in Berlin.
This event was all about music, motorcycles and new heritage lifestyle, and crowds of young, hip revellers came from far and wide with their friends and families to participate in this laid-back, chilled-out festival – some travelling from across Europe and beyond to be part of the scene.
Even the weather was kind to the 7,000 visitors who joined the party, with the threat of downpours soon passing by to leave festival-goers basking in perfect late summer temperatures.
“We were really lucky with the weather,” said Michael Trammer from BMW Motorrad Marketing. “We had heavy rain on Thursday night prior to the start, but by the Friday morning it was gone and the perfect conditions lasted throughout the whole weekend. There was considerable demand for tickets, too. We had more than 3,000 visitors already on the Friday, and by around 5pm on the Saturday we were full to capacity and therefore had to ask people via the radio and social media channels not to head for the festival area anymore. The feedback so far is that it was a great event, with a very relaxed atmosphere and people really enjoyed the variety of entertainment.”
This variety of entertainment at the sold-out venue included a great choice of live bands to watch, a large selection of custom bikes to be inspired by, and a colourful marketplace atmosphere to browse, shop and engage with other participants at. All the ingredients for a successful debut, and a clear demonstration that it is possible to combine these areas of interest in a contemporary style without drawing on the classic biker festival clichés.
The attendance figure of 7,000 visitors was proof of the festival’s success. Everyone enjoyed inspiring music on the main stage by hard-core icons such as Refused, as well as impassioned performances by The Hives and rock’n’roll trio Kitty, Daisy & Lewis. On the club stage it was bands like Allah-Las, Friska Viljor and Talisco that put smiles on the faces of festival visitors. "With our band bookings we achieved a perfect balance between established and emerging artists, making the Pure&Crafted festival a progressive, contemporary event, perfectly embedded in the overall concept," said Tim Meier, Director Agency Business Gemeinsame Sache.
Against the backdrop of Berlin's red-brick Postbahnhof, the festival’s two days provided a perfect example of how motorcycle culture and music can harmonise in contemporary style. The ‘Wheels’ area gave visitors the opportunity to explore the art of customisation, with 15 hand-picked exhibitors and workshops by well-respected bike builders such as Berham Customs, Blitz Motorcycles and Nagel Motors.
The crowning highlight of the Pure&Crafted festival was the Motodrom – the oldest travelling motorcycle wall-of-death show in the world. Interestingly, the Motodrom was built in Berlin and made its debut there in 1931. Eighty-four years later, it was back in the capital to thrill young and old alike, and using the original ‘wall’ for the final time, before it is replaced by a new one, built in time for this year’s Oktoberfest in Munich.
The two days were rounded off in style with a prize draw for a unique Pure&Crafted festival bike on the Saturday evening, when BMW Motorrad sent one happy visitor home on a brand-new BMW R nineT, exclusively customized by Urban Motor.
"From our point of view, the first Pure&Crafted festival was a resounding success,” said Ralf Rodepeter, Head of Marketing BMW Motorrad. “Motorcycles, music and new heritage – the concept worked well and the various themes created a perfect blend. We congratulate Tim Meier and the entire Gemeinsame Sache team on a successful event."