published at 03.07.2015, 17:01

Vivid as Never Before: The Pure&Crafted Festival moves to Berlin Postbahnhof

The first Pure&Crafted Festival moves from Ferropolis to the urban melting pot of Berlin. From the 28th to the 29th of August, the Postbahnhof will become home to superb guitar sounds and a venue of the urban scene. “As a location, the Postbahnhof provides all the ideal niches to put the supporting program, in addition to the music, into the limelight”, says Tim Meier, Director Agency Business,... [more ...]

published at 19.06.2015, 12:18

All roads lead to Wheels and Waves 2015

For the fourth time in as many years, Biarritz came alive to the sound of motorcycles over the weekend of 11-14 June as the Wheels and Waves festival rolled into town, courtesy of the Southsiders MC. Celebrating the best of the surfing and motorcycling lifestyles, and showcasing some of the most inspiring custom creations on the scene, the event was also the perfect opportunity for BMW Motorrad... [more ...]

published at 11.06.2015, 11:09

The Heinrich Maneuver

World-renowned custom motorcycle design house, Deus Ex Machina, has unveiled their custom interpretation of the BMW R nineT, a bike that has already won over an army of fans. The Deus Ex Machina team has introduced special techniques and equipment to sauce up this already appealing roadster. ... [more ...]

published at 04.06.2015, 14:42

Swiss custom life

The R nineT has been a phenomenal success for BMW Motorrad. From its homeland in Germany across Europe to Japan and America, its ability to capture the spirit of yesteryear through its retro-style design has led to it becoming an iconic motorcycle in its own right. Taking it further still is the way the R nineT lends itself to urban customisation. Imagination, no matter how little or large, can... [more ...]

published at 12.05.2015, 16:59

Reaching out to new audiences with the BMW R nineT

A selection of BMW R nineTs have been taken out of motorcycle dealerships and custom garages in Brazil and placed in the heart of a famous shopping mall in São Paulo. A month of clever product placement has exposed some prime examples of the stylish customisable roadster to a whole new affluent and fashion-conscious audience who may otherwise never have ventured inside a bike showroom and seen... [more ...]