published at 25.05.2012, 12:54

All black, all Italian, all F 800 R

It was the founder of the Ford Motor Company, Henry Ford, who told his customers that they could have a car painted any colour that they wanted, as long as it is black. These days, colour choice isn’t so limited, but an all-black machine remains an exotic, stylish choice with mass-appeal, as these pictures of a special BMW F 800 R show.

Currently available for the Italian market only, this Sapphire Black F 800 R caught the attention of Superbike World Championship racers Marco Melandri and Michel Fabrizio, who were only too happy to pose with the aggressively-styled naked roadster at the recent SBK weekend in Monza.

The two Italian WSBK stars joined a photo-shoot on the roof of the legendary Autodromo di Monza’s paddock building, where the sun kindly shone for the pictures, even though the race weekend itself was a washout.

Owners of the mid-range F 800 R – as used by stunt riding legend Chris Pfeiffer – praise its agility, light weight and excellent road manners, which make it perfect for riding in city or countryside. With its excellent fuel economy and manageable power delivery, it is a great motorcycle for novice motorcyclists to acquire ‘bike bike’ skills on. Customisation options are numerous: the addition of panniers and satellite navigation turns the F 800 R into a capable tourer, while slipping on a road-legal Akrapovic end-can makes the naked roadster even more aggressive, with an intoxicating, throaty exhaust sound.

This particular version, however, is available exclusively for the Italian market at present. With its all-black livery, the F 800 R looks even more aggressive than its sister models, even though it is available at no extra charge. The Black Sapphire Metallic paint finish enhances the urban roadster’s lines and highlights its main components. Everything that can be, is coloured black, from the engine components and wheels, to the brake pads, panels, screen, swing arm, headlight casing and radiator.

For BMW Motorrad Italia Marketing Manager Salvatore Nanni, the new colour F 800 R is a welcome addition to the model range, made even cooler by the endorsements of WSBK race winner Marco Melandri and BMW Motorrad Italia Goldbet SBK Team rider Michel Fabrizio.

“It was a great photo-shoot and we were very lucky with the weather, considering it rained most of the weekend at Monza,” he said. “We wanted some cool pictures with a dynamic background to highlight the F 800 R’s appeal to a young urban crowd, so this took us up on the roof of the paddock building as well as down pit-lane. Involving two of our Italian WSBK riders worked well, especially as they are wearing clothing from our own Lifestyle Collection. This special F 800 R is already available in the Italian BMW Motorrad dealers and we’re supporting the model with a new and innovative communication idea involving a young target market.”