BMW Motorrad was the proud recipient of no less than five prestigious OttoCar trophies, which were presented during the AutoVision awards ceremony at the 10th International Automotive Film and Multimedia Festival, which was held on 15 September during the 64th International Motor Show (IAA) in Frankfurt am Main, Germany. This was the same location where just two days earlier, a packed conference of journalists had witnessed the unveiling of the BMW Concept e Maxi-Scooter and the Husqvarna E-go electric motorcycle.
Photo credit Andrea Ganshorn. From left to right: Alexander Kammel, Stefan Prölß (Serviceplan) Jerome Boettcher (BMW Motorrad),
AutoVision is the biggest international festival for films, commercials, websites, and interactive productions in the automotive industry. The festival's prestigious OttoCar trophies are presented biennially to TV and cinema commercials, TV programmes, mobile marketing (Apps, smartphones, pads and tablets), social media, virals, brand and corporate websites, interactive and multimedia productions, corporate video, informational films, and product presentation films. Categories include motorcycles, cars, SUVs, trucks, oil companies, suppliers, insurance and road safety.
Countries like Germany, the USA, Sweden, France, Czech Republic, Canada, Belgium and Austria were well represented with high-quality projects. Out of 271 entries received from
countries all over the world, an international jury awarded 71 OttoCar trophies, with BMW Motorrad and its agencies Serviceplan/Plan.Net picking up prizes in five categories.
In the Interactive/Multimedia category, BMW Motorrad and Serviceplan won gold for its 'Try to catch me' internet advertising campaign. In the Product Presentation Films, the 'BMW G 650 GS' film made by Serviceplan won silver in the Motorcycles category. In the Commercials (TV and Cinema) Motorcycles category, BMW Motorrad's 'Dream' film picked up a Silver award.
In the Websites category for motorcycles, the BMW Motorrad Community site received a silver award, while the revamped international BMW Motorrad website also received a silver award in the Corporate Websites category.
This was an impressive haul of trophies and recognition for all the teams behind the various campaigns, according to BMW Motorrad’s Cornelia Gehringer and Jerome Boettcher (Team Online Marketing), who were at the award ceremony in Frankfurt.
“We’re very proud to win these important awards and pleased for the recognition it offers to the whole team, from everyone within BMW Motorrad to our agencies, who work so hard to reach our growing customer base across all the communication platforms,” said Boettcher. “We’ve more than doubled the awards we won at the last Autovision, so we’re confident we’re heading in the right direction, with the promise of even more to come in the near future.”