published at 06.05.2015, 10:42
Urban Mobility

BMW C evolution and motorcycles contribute to success of London Marathon

A fleet of BMW motorcycles – including nine C evolution electric maxi-scooters – have been involved in the build-up and execution of the Virgin Money London Marathon on Sunday, 26 April in London.

As over 37,500 runners from around the world took part in the 26.2-mile (40 kilometres) race past the iconic landmarks of London, spectators and TV viewers will also have seen BMW motorcycles operating alongside the athletes and competitors. BMW Motorrad UK has been a long-time supporter of the event, providing a fleet of bikes to the organisers for over five years. This year’s marathon was the biggest ever.

This year also marked the first time that BMW Motorrad’s C evolution was used, with the zero-emission e-scooter proving adept at tracking the runners. These electric scooters proved ideal, with no emissions while tracking and pacing the elite athletes at the front.

While the London Marathon is a serious athletic race that has hosted world-class stars including Mo Farah, Paula Radcliffe and Wilson Kipsang, the vast majority of runners are ordinary members of the public choosing to challenge themselves or raise money for worthy causes. Celebrity runners also take part for charity, with this year’s starters including F1 driver Jensen Button and BBC radio DJs Chris Evans and Greg James.

A huge 80 per cent of entrants run in support of a chosen charity or cause. The Marathon holds the Guinness World Record as the largest annual fund raising event, with approximately £50 Million raised for charity by runners and sponsors each year.

Lee Nicholls, Marketing & PR Manager for BMW Motorrad UK, said: “BMW Motorrad UK has supported the Virgin Money London Marathon for over five years now. Motorcycles play a number of vital roles in helping showcase London’s biggest annual event, which is broadcast live worldwide. We are delighted to be able to help out and play a part in supporting the world’s largest marathon.

“This year also marked the introduction of the C evolution to the fleet of motorcycles provided for the event, once again proving that electric bikes offer huge benefits for both riders and the public. Having zero-emission motorcycles tracking the elite runners was great, offering cleaner air during the race.”