The Superbike World Championship was the perfect platform on which to demonstrate the sportiness and competitiveness of its products, so the 2009 launch of the 193hp four-cylinder S 1000 RR was timed perfectly to coincide with the beginning of BMW Motorradâ€™s journey in WSBK racing.
Early milestones were achieved in this premier race series in 2010 with the first pole position and two podiums achieved by factory rider Troy Corser. BMW also celebrated its first FIM Superstock 1000 title with Ayrton Badovini riding a â€˜stockâ€™ RR to championship glory after dominating this hard-fought series.
In 2011 the rise of BMW Motorrad continued with three more podiums achieved in the ongoing quest for an elusive race victory. The intense work put in by everyone in the team finally paid dividends in 2012, when team riders Marco Melandri and Leon Haslam shared the spoils of a victorious year that included six wins, 18 podiums and the first 1-2 for the team. This was also the year when BMW celebrated its second FIM Superstock 1000 Championship, with Sylvain Barrier riding the â€˜stockâ€™ RR to title success.
In 2013, BMW Motorrad concluded its factory commitment in the FIM Superbike World Championship with its best ever season in the series. In the Manufacturersâ€™ ranking, BMW finished the season in third with 443 points â€“ 22 points more than the previous year. In the Ridersâ€™ classification, Marco Melandri and Chaz Davies shared an impressive tally of six wins and 18 podiums. In the FIM Superstock 1000 Cup, BMW Motorrad secured yet another title with Sylvain Barrier, but this time riding the new BMW HP4.
To sum up then, the five-year journey of BMW Motorrad Motorsport in World Superbikes and Superstock saw the squad grow to become one of the top teams in production-based motorcycle racing. Definite WSBK title contenders at times thanks to many wins and podiums, the experience gained was fundamental for BMW Motorrad as a brand as well as for product development.
The next challenge for the brand is sees it gearing up for a successful future in the customer racing scene, where it will support private BMW teams and riders in their quest for race wins and championship glory all over the world. Watch this space for more details...