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C.A.R.E. - Concept of Advanced Rider Equipment

Motorcycling safety begins with functional clothing and the appropriate equipment. You can see for yourself just how safe and comfortable you feel on your motorcycle in any weather - by means of four letters from BMW Motorrad: C.A.R.E. - Concept of Advanced Rider Equipment.

This stands for the strict quality standards of BMW Motorrad based on the following pillars: safety, climate, comfort design and durability. This philosophy comes from our knowledge that rider equipment is a key component of the BMW Motorrad experience. C.A.R.E. is thus our obligation to ensure that all materials and workmanship meet the very highest of standards and strive to offer maximum safety combined with a desire to constantly seek out superior solutions and set new standards.

You will find the BMW Motorrad range of rider equipment with integrated material guide at Rider's Point.