There are only very few times when we would be happy to get off our motorcycle. But there are times. Namely, when a BMW Motorrad event is being held. You'll then find us rocking in front of the stage, standing hungrily by a food truck, celebrating on a podium, staring in wonderment at exhibitions or chatting to like-minded people from our community.

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There’s always a reason to celebrate

There’s always a reason to celebrate

Let’s be honest: we’ll always find a good reason to celebrate life on two wheels. And we provide a platform for this enjoyment with our events. Some of them have now become legendary: among others, BMW Motorrad Days or the Pure&Crafted Festival. Which one is your favourite?

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Bikers are known for partying hard. BMW Motorrad Days are the best example of this. Whether in Garmisch or in Berlin: many thousands of visitors regularly party hard here. Live concerts, stunt shows, test rides and training courses, the Heritage Area or Enduro tours combine to create a lively atmosphere and plenty of adrenaline hits.

The Pure&Crafted Festival has now become an institution. This is where we celebrate a lifestyle on two (or more) wheels: on a motorcycle, skateboard or BMX bike. For many people super-impressive: Customizing bikes to admire. This unique mix of a cool festival draws many music fans to Berlin every year.

Rock'n'roll or racetrack, lively history or modern lifestyle, family or community: we have the perfect event for you, whatever you're looking for. You'll also find special events, training courses and tours on the BMW Motorrad experience platform FUEL FOR LIFE. These are the special moments we'll remember forever.

The mountains are calling: BMW Motorrad Days are approaching

The mountains are calling: BMW Motorrad Days are approaching

BMW Motorrad Days are returning to Garmisch-Partenkirchen in this our “Year of the GS”. Many thousands of motorcycling enthusiasts will once again party with a vengeance at the biggest BMW Motorrad gathering. We expect there to be almost as many unforgettable moments as in previous years at the legendary festival close to the Zugspitze mountain.

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