NEVER STOP CHALLENGING

Born on the Racetrack

Discover Sport, M, Roadster and Crossover
SOULFUEL

Write your own story

Discover Heritage
SPIRIT OF GS

Do you hear the call of adventure?

Discover Adventure
RIDE AND SHARE

Enjoy every kilometre

Discover Tour
PLUGGED TO LIFE

Life in flow

Discover Urban Mobility

Immerse yourself in the Experience, be inspired by the #MakeLifeARide Spirit

This is where we express our passion for life with and on a bike. We showcase people who go the extra mile for this passion. And we also throw light on topics that convey an unadulterated love of motorcycling. The mantra: MAKE LIFE A RIDE. Are you ready?

Start the Experience

Chasing the speed of light

How the Concept RR is setting new standards in technology and design
6 min

BMW Motorrad Days 2025

Our highlight of the year
3 min

Success story BMW GS

How the fathers of the GS created a legend
7 min

Insta360 x BMW Motorrad 

Every adventure in razor-sharp resolution
6 min

BMW Motorrad x Sonic the Hedgehog 3

Star cast on two wheels
6 min

Legendary genetics

BMW R 12 S: Tribute to a legend in orange
4 min

BMW Concept F 450 GS  

Every day is an adventure
5 min

Challenger Days

The ultimate experience of power and performance
7 min

BMW Motorrad Motorsport

A global success story: immerse yourself in the ultimate racetrack experience.

Experience motorsport

My BMW Motorrad: Your digital garage

Make the most of useful services and features on the exclusive portal.

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