The high standards you expect from our products and services are our guideline for handling your data. Our aim is to create and maintain the basis for a trusting business relationship with our customers and prospects. The confidentiality and integrity of your personal data is top priority for us.

Which entity is responsible for data processing?

Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich, domicile and court of registry: Munich HRB 42243 (hereinafter "BMW"), is the provider of this website and responsible for data processing in connection with the use of the website.

Which data provided by you do we process and what do we use it for?

Customer Service (Art. 6 (1) lit. b), f) GDPR)
BMW Motorrad and BMW Motorrad partners use your personal data to contact you in order of processing a contract or to process a request you have formulated. We will contact you about all aspects of contract processing or processing of a request without separate consent, e.g. in written form, by telephone, via messenger services, by e-mail, depending on which contact details you have provided.
Storage of and access to information on your devices (§ 25 TTDSG)
In certain situations, we write or read information in or out of your device. This happens, for example, in the form of cookies when using websites or as part of a software update for your vehicle. This storage or access is based on your consent in accordance with § 25 (1) TTDSG, or, insofar as this is absolutely necessary in accordance with § 25 (2) TTDSG, to provide you with a service you have expressly requested, without your consent. Subsequent processing is carried out based on the GDPR in accordance with the purposes described above.


We use cookies to personalize your user experience and continuously improve our website. Details on the use of cookies on our website, as well as options for changing your cookie settings can be found here.

How do we store your data?

We utilise state-of-the-art technology to store your data. The following safeguards are used, for example, to protect your personal data from misuse or any form of unauthorised processing:

  • Access to personal data is restricted to a limited number of authorised persons for the stated purposes.
  • The data collected is only transmitted in encrypted form.
  • Sensitive data is also only stored in encrypted form.
  • The IT systems used for processing data are technically isolated from other systems to prevent unauthorised access and hacking.
  • Access to these IT systems is constantly monitored to detect and prevent misuse in the early stages.

Whom do we share data with and how do we protect you?

BMW is a global company. If necessary to process your request, your information will be forwarded to the national sales company in your home country, for example. We also use contracted service providers who prefer to process data within the European Union.

If data is processed in countries outside the European Union, BMW uses EU Standard Contracts, with appropriate technical and organisational measures, to ensure that your personal data is processed in accordance with European data protection standards. If you wish to view the specific safeguards for the transfer of data to other countries, please contact us through one of the communication channels listed below.

The European Union has already established a comparable level of data protection for certain countries outside the EU, such as Canada and Switzerland. Since the level of data protection is comparable, data transmission to these countries does not require special approval or agreement.

Contact details, rights of the data subject and your right to complain to a supervisory authority

If you have any questions relating to our use of your personal data, we recommend that you contact BMW Motorrad Customer Service – either by sending an email to or calling +49 89 1250-16200 (available Mon to Fri from 8:00 to 5:00 pm).

You may also contact the company’s Data Protection Officer:

Data Protection Officer
Petuelring 130
80788 München

Rights of the data subject

As the party affected by the processing of your data, you may claim certain rights under the GDPR and other relevant data protection regulations. Under the GDPR, you are entitled to claim the following specific rights vis-à-vis BMW as the data subject:

Right of access by the data subject (Art. 15 GDPR):

You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies, we reserve the right to charge you for these copies.

Right to rectification (Art. 16 GDPR):

You have the right to request that we rectify inaccurate data relating to you. We will take appropriate steps to keep the data we store and process on an ongoing basis accurate, complete and current, based on the most up-to-date information available.

Right to erasure (Art. 17 GDPR):

You have the right to request that we erase your data, as long as the legal requirements for this are satisfied. This may be the case under Art. 17 GDPR if

  • the data is no longer required for the purposes for which it was collected or otherwise processed;
  • you withdraw the consent on which data processing is based, and there is no other legal basis for processing;
  • you lodge an objection to the processing of your data and there are no legitimate reasons for processing, or you object to data processing for direct marketing purposes;
  • the data was processed unlawfully,

and provided that processing is not required

  • to ensure compliance with a legal obligation that requires us to process your data
  • especially with regard to statutory retention periods;
  • to establish, exercise or defend legal claims.

Right to restriction of processing (Art. 18 GDPR):

You have the right to request that we restrict processing of your data if

  • you dispute the accuracy of the data – in which case processing may be restricted during the time it takes to verify the accuracy of the data;
  • processing is unlawful, and you reject erasure of your data, requesting that its usage be restricted instead;
  • we no longer need your data, but you need it to establish, exercise or defend your rights;
  • you have lodged an objection to its processing, as long as it is not certain that our legitimate reasons outweigh yours.

Right to data portability (Art. 20 GDPR):

You have the right to request that we transfer your data – if technically possible – to another responsible party. However, you may only enforce this right if data processing is based on your consent or is necessary for the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data directly to another responsible party specified by you.

Right to object (Art. 21 GDPR):

You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise or defence of legal claims.

Time limits for compliance with the rights of the data subject

We make every effort to comply with all requests within 30 days. However, this period may be extended for reasons relating to the specific right or complexity of your request.

Restriction of information for compliance with the rights of the data subject

In certain situations, we may be unable to provide you with information about all your data, due to legal requirements. If we are unable to fulfil your request for information in such a case, we will notify you of the reasons.

Complaints to supervisory authorities

BMW AG takes your concerns and rights very seriously. However, if you believe that we have not responded in an appropriate manner to your complaints or concerns, you have the right to lodge a complaint with your local data protection authority.

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