Closer than ever before

The Ones Who Ride follows people to the places and moments that have shaped them. They speak about success and setbacks, freedom and responsibility, doubt and the courage to carry on. Not as brand testimonials, but as people with a burning passion for motorcycling.

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Every rider has a story. These are the ones you’ll never forget.

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People and stories

Three episodes. Three perspectives. One shared passion: motorcycling. Markus Flasch, CEO of BMW Motorrad, begins the series. In a highly personal portrait, he talks about himself as a rider, new perspectives and why every great vision begins with one simple feeling: the freedom of being out on the road. In Episode 2, Isle of Man TT legends Davey Todd and Peter Hickman offer rare insights into a world of success, setbacks and extraordinary friendship. Episode 3 brings together Adam Riemann and Greg Mansell, two GS riders who could hardly be more different. Discover the people and stories behind The Ones Who Ride.

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Episode 1: Vision

Where does a vision begin? For Markus Flasch, on a motorcycle. Vision reveals the rider behind the CEO and the passion that opens up new perspectives. A personal story about the ideas behind extraordinary concept bikes and the future of BMW Motorrad.

Even more passion for motorcycling

Magazine

Inspirational stories

Discover more perspectives in fascinating articles and interviews.
Experiences

Find your adventure

Start your own adventure with BMW Motorrad Experiences.
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