Episode 1: Vision
Markus Flasch does not just talk about the future of motorcycling. He explains the passion that drives it. From his garage in Austria to extraordinary concept bikes and major stages, Vision reveals the rider behind the CEO and why new perspectives only emerge when you think big.
Bold, passionate, visionary
This is not about Markus Flasch as CEO of BMW Motorrad. It is about the rider. About the moments when everyday life falls away, your focus turns to the road ahead and genuine enthusiasm sparks new ideas.
Vision blends personal rides with big ideas: What makes motorcycling special? What responsibility do those shaping the future of riding carry? And why does every true vision begin with personal passion?
To create new perspectives, you have to think big.
”Markus Flasch
CEO of BMW Motorrad
Where visions begin
When Markus Flasch talks about motorcycling, he does not start with technology and strategy. He talks about his garage in Austria, which has become his retreat. About Fridays when the door closes behind him and everyday life stays outside. About focusing on the next corner and the responsibility that comes with riding. At the same time, you meet a passionate rider who enthuses about places such as Goodwood and Villa d’Este, and still relishes the moment when people see a new concept bike for the first time. Because to rethink motorcycling, you have to understand what it stirs in people. That is how ideas such as the BMW Motorrad Vision K 18 and the BMW R20 concept are born.
It is our responsibility as riders to preserve motorcycle culture.
”Markus Flasch
CEO of BMW Motorrad
BMW R20 concept
Reduced to the essentials. Built for the big stage. The BMW R20 concept places its Big Boxer uncompromisingly centre stage, combining classic proportions with a radically modern attitude. A bike that is not here simply to please, but to make a genuine statement.
BMW Motorrad Vision K 18
The BMW Motorrad Vision K 18 reimagines the Tourer: long, powerful and uncompromising in form. Its six-cylinder engine is the starting point for a design that does not hide performance, but makes it clearly visible. A vision that shows just how far big thinking can take you.
