Can you still remember the moment when you first started up your motorcycle? The sound, the adrenaline rush, the feeling of freedom – these moments shape who we are. Just like the moment when you get your first licence and head out on your bike for the first time. Or your first trip along a winding alpine road. The first lap on a racetrack. The thrill of off-roading for the first time. Your first tour with friends. These are moments that stay with us. Impressions that enrich our lives. Situations in which we become even more the person we really are.

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This is FUEL FOR LIFE

This is FUEL FOR LIFE

FUEL FOR LIFE is the experience platform that gives you everything you need for special experiences on and with your motorcycle. At FUEL FOR LIFE, discover special events across the world, breathtaking motorcycling trips and professional training courses, as well as the possibility of hiring your dream bike from BMW Motorrad with ease. In short: find out everything you need here for unforgettable moments with your bike.

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Travel: Motorcycling trips in unique places

Travel: Motorcycling trips in unique places

Many of us feel this urge to discover the whole world – and at the same time find ourselves. Preferably on two wheels. And ideally with like-minded people. This might include extensive tours through magnificent landscapes, off-road challenges in rugged terrain, or winding routes around cultural sights. Find a selection of premium all-round carefree travel experiences at FUEL FOR LIFE Travel.

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Events: Events with a unique community

Events: Events with a unique community

From rock’n’roll to the racetrack – our events are legendary. Festivals, like Pure&Crafted, BMW Motorrad Days or Glemseck, attract thousands of bikers. Throughout the whole year, we hold events for motorsports enthusiasts, Heritage and Customising fans, and all other motorcycling enthusiasts. Celebrate here with an international community and immerse yourself in a total motorcycling experience.

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Training: The next level awaits you!

Training: The next level awaits you!

Do you dream of conquering rugged terrain or demonstrating your skills on the racetrack? You can reach your goal with professional motorcycling training. Whether you are a professional or amateur biker, it is always worth improving your skills, at the same time improving your riding enjoyment and safety. Our BMW Motorrad training partners are on hand to help you take your skills to a new level.

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Rental: Renting your dream bike

Rental: Renting your dream bike

Have you always dreamed of feeling the thrill of an electric BMW on two wheels? Or perhaps experiencing the timeless power of a legendary Heritage machine, like the R 18? Or spontaneously exploring your surroundings on a BMW on holiday? You can make this dream a reality with Rent A Ride by simply renting your favourite bike.

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Motorcycling means something different for everyone. Some people long for an adrenaline rush and a direct link to the irrepressible power of their machine. Others seek to escape from everyday life. All their cares and obligations fade in the rear mirror as they leave them all behind – and discover themselves.

Others experience a feeling of meaningfulness in their connection with nature and a closeness to the elements. Another appreciates the challenge of concentration and quick decisions looks on motorcycling as a path of personal development. And then there are people who look for tradition, continuity and immortality, and find it in a Heritage bike.

And finally others find their spirit of adventure on a bike: discover new places, learn new skills, and get to know exciting people. The feel of being part of a community is described by most people as the most valuable experience. Riding together and meeting up with like-minded people enriches our lives and enhances every trip. And you? What experience are you looking for on a motorcycle?

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