Which motorcycle is right for you?
The glass door glides open almost silently. Warm sunlight illuminates the chrome, carbon parts and matt-painted areas. There is a subtle scent of leather in the air. A peaceful mood takes over at the heart of a BMW Motorrad retailer’s showroom.
At the centre of the room, the M 1000 RR stands victorious on a pedestal – powerful, present, aggressive. The motorcycle of world champions. 218 hp at only 194 kilograms. A top speed of over 300 km/h. Pure racing technology, captured in a silhouette that shows its speed even when it’s at a standstill.
The peace in the room is broken when two people enter in full motorcycle gear. Their R 1300 GS bikes stand in wait in the car park outside – well built, robust, equipped with cases, windscreens, and navigation systems. It quickly becomes clear: they have a big journey ahead of them. Their destination is to the south; a multi-week adventure, for which they need to pick up the last few things before setting off.
It’s not their first tour of this kind – Africa, Asia and the Rocky Mountains have already been ticked off their list. Always on a GS – after all, it offers reliability when it matters, regardless of the ground surface or weather conditions. Asphalt, cobblestone, heat, rain – this bike can master any challenge. The GS exudes peace, experience, confidence. However, it’s more modern than ever – with an adaptive chassis, new Telelever design, and a significantly reduced weight.
Right behind the GS is the GS Adventure. With a larger tank and even more touring comfort. A few steps further along, the R 12 G/S catches your eye – a Heritage bike with obvious off-road genetics. A classic aesthetic, but packed with modern features. It almost looks like a relic from the future. A motorcycle with history – ready to write a new chapter.
Always on a GS – after all, it offers reliability when it matters, regardless of the ground surface or weather conditions.
”In your mind’s eye, you can see an image of a curve-packed country road. Boulders stand tall on the left, and on the right, the sea glistens in the setting sun. At the centre of the scene: a group of friends on their motorbikes. The wind is warm, their minds are clear. At the centre of it all stands a bike that looks like it was made for moments like this; a tourer like the R 1300 RT. With cruise control, electrically adjustable windscreen, and plenty of storage space. Comfortable, safe, elegant – made for long journeys.
Your gaze circles back and gets caught on something quite different: the CE 04. The clear design lines, the angular side trim panels and the futuristic aesthetic are immediately captivating. A range of 130 kilometres, four riding modes, fully charged in just 65 minutes. Urban, quiet, emission-free – and at the same time, it’s one of the most stylish scooters available. Every ride feels like a little trip into a different time.
Then, there is a motorcycle that looks almost unfathomable: the R 12 nineT. With a reduced design, an iconic aesthetic, and packed with character. It’s like a work of art on two wheels. When you look more closely, you can see some extraordinary details: spoked wheels, twin exhausts, air/oil-cooled boxer engine. A statement of style, attitude, and sound.
It blends in perfectly in this small coastal city, brought to life by the sounds of people talking and glasses clinking. People sit outside, enjoying the moment. Then, you can hear the distinctive roar of a boxer engine – unmistakeable, self-assured. A deep black motorcycle rides ahead; not loudly, but with plenty of character. Everything about this scene feels like it could be part of a film. Authentic, unadulterated, just perfect.
