The Pure&Crafted Festival 2022
On July 1st, the Pure&Crafted Festival brought a world of handmade music, motorbike culture and new-heritage lifestyle to Berlin's Sommergarten for the second time. Food trucks and a line-up that even included karaoke fans provided for the physical and acoustic well-being.
Between guitar riffs and engine sounds
Live music by Nothing But Thieves, Altin Gün and The Vaccines, combined with the engine sounds of the bikes in the Motodrom, created a great atmosphere. Even rain showers couldn't dampen the mood. And those who were still a bit water-shy could take a look around the General Store, where numerous New Heritage exhibitors and many others showed off their products and services.
The passion of the customisers is clearly reflected in their converted bikes. It's an attitude to life that you can only relate to if you experience it live.“
Head of Product Offer Strategy, Customer Segments