NEVER STOP CHALLENGING

Born on the Racetrack

Discover Sport, M, Roadster and Crossover
SOULFUEL

Write your own story

Discover Heritage
SPIRIT OF GS

Do you hear the call of adventure?

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RIDE AND SHARE

Enjoy every kilometre

Discover Tour
PLUGGED TO LIFE

Life in flow

Discover Urban Mobility

Immerse yourself in the Experience, be inspired by the #MakeLifeARide Spirit

This is where we express our passion for life with and on a bike. We showcase people who go the extra mile for this passion. And we also throw light on topics that convey an unadulterated love of motorcycling. The mantra: MAKE LIFE A RIDE. Are you ready?

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BMW Motorrad Days 2025

Our highlight of the year
3 min

Travelling Marshals

The Isle of Man TT's hidden champions
6 min

Adventure knows no limits

The Story of Oskar Schneider
3 min

Chasing the speed of light

How the Concept RR is setting new standards in technology and design
6 min

Success story BMW GS

How the fathers of the GS created a legend
7 min

Legendary genetics

BMW R 12 S: Tribute to a legend in orange
4 min

BMW Concept F 450 GS  

Every day is an adventure
5 min

Challenger Days

The ultimate experience of power and performance
7 min

BMW Motorrad Experiences

Unique tours, intensive training and inspiring events

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BMW Motorrad Motorsport

A global success story: immerse yourself in the ultimate racetrack experience.

Experience motorsport

My BMW Motorrad: Your digital garage

Make the most of useful services and features on the exclusive portal.

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